Thanks for your question.
With any new mattress there will always be natural settlement. Please follow the link here to read more about natural settlement. We also have our mattress care guide here that you can download.
You don’t really want to be flipping the mattress once a week – This would be too often and there would be no benefit whatsoever to doing this. We ourselves recommend flipping the mattress over once a month to even our wear and settlement.
This will allow both even distribution of any wear and tear and even settlement across both sides.
I hope this has answered your questions fully but if you do have any further queries please don’t hesitate to contact our office on 0161 437 4419. Our office is open Monday to Friday 8am to 8pm and Saturday and Sunday 10am to 4pm.
Kind Regards, Lee.