Good morning and apologies for what I expect to be a rather long question!
First, I read a good part of your website which has a wealth of very useful and interesting comments - thank you very much for that! Sometimes it does feel like you're a bit on the defensive side, focussing on what others do wrong rather than just promoting your own products but hey why not.
So, my question. What seems like a consensus in the market is that the use of 1000+ pocket springs, 100% cotton cover, natural filling, hand-stitching, hand-tufting, aerators on the side to let the inside breathe, etc. When I look at some of the Happy Beds mattresses like the Jewel 2000 or Signature 2000 for instance, they tick all these boxes (and in the case of the Jewel, even with horsehair and cashmere) and yet they sell for £418 and £299 respectively for kind size. These show as heavily reduced prices though and I havent monitored long enough to tell if we're talking of fake reductions or not. Then when I look at the Lyndhurst 2000 king size from Swoon Editions, it seems to tick all boxes again and therefore appear quite similar to the Jewel one for instance but retail for £799. Only "obvious" difference is the weight of the mattress which is 60kg for the latter and 35kg only for the Jewel. So i guess we're down to the density of the filling that you like to refer to when differentiating hand-made mattresses.
So my question I guess is manyfold. I fully understand that gsm is key and that the more filling you have the denser the mattress and therefore the better longevity it will have. BUT are we then talking of material or marginal differences in sleep quality and/or mattress longevity? as in are the Happy Beds Signature and Jewel crap because they only weigh 30-35kg although they seem to tick every single box of what is supposed to be a top-end mattress (by the way they have super good reviews in general) or are they instead a bargain because they are several times cheaper than high street brands selling quality products?
I understand you are conflicted as you are selling mattresses yourself but could you share your views and indicate (if relevant) what would be the minimum kingsize mattress weight for it to be deemed qualitative enough?
All the best, and many thanks for your work