Hi David,

Thank you for your enquiry via our website. Memory foam is renowned for heat retention and in fact it requires body heat to be able to mould to the shape of your body, however, it then tends to emit this heat back to the user making them hot.

You could try applying a mattress topper, either natural fibres, latex or hybrid foam. This will provide a barrier between you and the mattress, but as the memory foam needs heat to work correctly, it may negate the comfort of the mattress. I would question the advice given by the retailer regarding the heat generated by memory foam.

I trust that this helps. If you would like any further information please do not hesitate to contact the office on 0161 437 4419.

Kind Regards,