Who is who in the foam mattress world

The world of foam mattresses can be a confusing and murky place at times.  Here we attempt to provide some clarity as to who is who and a brief history of where they have come from.  Again this is an every changing world but we will try to keep this as up to date as possible.  If any of the information has become inaccurate please inform us and we are only too happy to remove, amend or rectify.

TEMPUR
The biggest by far is the Tempur-Sealy brand based in the USA but with global country specific outlets.  Before the acquisition, Tempur was known as Tempur-Pedic International Inc. The acquisition with Sealy took place on 27th Sept 2012.  Making the largest bed company in the world.    The press release in the states gives more detail of the sheer size of Tempur.  They were clear that both Tempur and Sealy would operate separately especially given they are in different areas of the market.

Name & Registered Office:

TEMPUR UK LIMITED
CAXTON POINT
PRINTING HOUSE LANE
HAYES
MIDDLESEX
UB3 1AP
Company No. 02748033

Press release:  Lexington, Ky and Trinity Sept. 27, 2012  Newswire –Tempur-Pedic International Inc. (“Tempur-Pedic” or the “Company”) (NYSE: TPX), the leading manufacturer, marketer and distributor of premium mattresses and pillows worldwide, and Sealy Corporation (NYSE: ZZ), a leading global bedding manufacturer, today announced that they have signed a definitive agreement to create a $2.7 billion global bedding provider.

The combination brings together two highly complementary companies with iconic brands and significant opportunities for global innovation and growth.  Founded in 1992, Tempur-Pedic is the leading manufacturer, marketer and distributor of premium mattresses and pillows made from its proprietary TEMPUR® pressure-relieving material in over 80 countries under the Tempur® and Tempur-Pedic® brand names. Sealy, with roots dating back to 1881 is a leader in the manufacturing and marketing of a broad range of high-quality mattresses and foundations with a portfolio of well-known bedding brands, including Sealy®, Sealy Posturepedic®, and Stearns & Foster®.

The transaction has been approved by the Boards of Directors of both companies. Stockholders holding approximately 51% of Sealy’s outstanding common stock have executed a written consent approving the transaction.  No additional shareholder approvals are required to complete the transaction.  Tempur-Pedic will acquire all of the outstanding common stock of Sealy for $2.20 per share, representing a premium of approximately 23 percent to Sealy’s 30-day average closing price on Wednesday, September 26, 2012.  In addition, Tempur-Pedic will assume or repay all of Sealy’s outstanding convertible and non-convertible debt, for a total transaction value of approximately $1.3 billion.  The transaction, which is subject to customary closing conditions, including regulatory approvals, is expected to close during the first half of 2013.

Tempur-Pedic Chief Executive Officer Mark Sarvary commented, “This is a transformational deal that brings together two great companies, each with globally recognized brands. Tempur-Pedic and Sealy together will have products for almost every consumer preference and price point, distribution through all key channels, in-house expertise on most key bedding technologies, and a world-class research and development team.  In addition, our global footprint will span over 80 countries. The shared know-how and improved efficiencies of the combined company will result in tremendous value for our consumers, retailers and shareholders.”

Tempur-Pedic and Sealy will operate independently. Larry Rogers, Chief Executive Officer of Sealy, who has been with Sealy for 33 years, will remain CEO of Sealy and report to Mr. Sarvary.

Sealy Chief Executive Officer Larry Rogers, said, “The complementary product and market fit of these two companies deliver a unique opportunity to create the first full spectrum, a global bedding company that addresses all market segments and consumer preferences. Together, we believe that we can deliver more value than either business could on its own by leveraging our strong combined assets.” – Taken from Business Insider Article Here.

SILENT NIGHT
Silent Night is another key player in the UK foam market.  This brand encompasses silent night, rest assured, layezee, Sealy Posturepedic, mattress.co.uk and the Pocket Sprung bed company.

Name & Registered Office:
SILENTNIGHT GROUP LIMITED
LONG ING BUSINESS PARK
LONG ING LANE
BARNOLDSWICK
LANCASHIRE
UNITED KINGDOM
BB18 6BJ
Company No. 07525259

Silent night run Sealy on license in the UK even though it is now technically owned by Tempur.  This is as much as we know at this stage in this complex company.

DUNLOPILLO
Dunlopillo is one of the more prominent Latex bed brands in the UK.  It is a brand run by Steinhoff UK Beds Ltd.  They have recently rebranded their Latex mattress range (2013).

Name & Registered Office:
STEINHOFF UK BEDS LIMITED
5TH FLOOR FESTIVAL HOUSE
JESSOP AVENUE
CHELTENHAM
GLOUCESTERSHIRE
ENGLAND
GL50 3SH
Company No. 08431253

The following brands are also under Steinhoff Uk Beds Ltd.

STEINHOFF
Relyon [Brand] (Steinhoff)

Dunlopillo [Brand] – Bought from Hilding Anders April 2013

Sprung Slumber [Brand] (Steinhoff)

Slumberland [Brand] – Bought from Hilding Anders April 2013

Staples [Brand] – Bought from Hilding Anders April 2013

Horatio Myers [Brand] – Bought from Hilding Anders April 2013

JENSEN
Jensen is part of the Hilding anders group and is a Swedish brand of luxury mattresses which traditionally encompassed the Scandinavian geology.  Now Jensen sells their beds worldwide.  Dating back to 1947 they are now more recently known for adjustable ‘lifestyle’ beds.

HILDING ANDERS UK PLC
c/o KPMG LLP
8 SALISBURY SQUARE
LONDON
EC4Y 8BB
Company No. 01542147

BENSONS
Bensons are run by Homestyle operations an arm of Steinhoff.  Bensons is the UK’s biggest bed store with 270 stores (approx).  It started in 1950 as a general store and then in 1972 it opened its first dedicated bed store.  In 2012, it launched its comfort station in an attempt to clarify the different tensions of its mattresses and make it easier to assess them.

Bensons for Beds (Homestyle Operations)

Name & Registered Office:
HOMESTYLE OPERATIONS LIMITED
5TH FLOOR FESTIVAL HOUSE
JESSOP AVENUE
CHELTENHAM
GLOUCESTERSHIRE
UNITED KINGDOM
GL50 3SH
Company No. 00619357

DREAMS
Dreams are by far the biggest success story in the UK from its humble beginnings as Mike Claire opened a sofa bed shop in 1985 to over 200 stores in 2009.  April 2013 Dreams PLC went into a pre-packaged administration and was purchased by Sun European Partners.   It is one of the most recognised bed chain retailers in the UK.
Name & Registered Office:
DREAMS LIMITED
KNAVES BEECH BUSINESS CENTRE 14 DAVIES WAY
LOUDWATER
HIGH WYCOMBE
BUCKINGHAMSHIRE
ENGLAND
HP10 9YU
Company No. 08428347

ERGOFLEX
Ergoflex is relatively new to the scene offering just one model of a firm Memory foam mattress.  They are an ‘internet only’ business.

Name & Registered Office:

ERGO FLEX LIMITED
2 MALING COURT
UNION STREET
NEWCASTLE UPON TYNE
UNITED KINGDOM
NE2 1BP
Company No. 06187613

Incorporated:   27/03/2007

BREASLEY
Breasley Consumer Products Ltd (UK) – Breasley is a foam manufacturer that make a number of household products, with a line in mattresses.  They will manufacture ‘off the peg’ models for other companies and brands, sometimes these are known as white label products.

WATER LANE
WIRKSWORTH
DERBY
DERBYS
DE4 4AA
Company No. 02695651

[Manufactures for many own label retailers]
Breasley
Salus
Accolade
Flexcell
Amor
Postureform

Incorporated 10/03/1992

BRITISH VITA / VITAFOAM
British Vita or Vita Foam have been around for over 50 years.  Held as the UK Experts in the foam field they manufacture high-quality foams.  In particular Memory and Hybrid Foams, alongside Reflex and industrial grade foams.  They adhere to strict FR regulations and carry out in-house testing on the density and hardness of their foams.

Name & Registered Office:
VITA CELLULAR FOAMS (UK) LIMITED
TIMES PLACE
45 PALL MALL
LONDON
SW1Y 5JG 
Company No. 00621497

Incorporated 20/02/1959

Summary

As you can see there’s plenty of subsidiaries and partners when considering bed brands.  It can be a murky world when finding out who actually owns which mattress brand.  We also have more detail on the sprung mattress construction method brands of beds which can be read here. The good news is that at John Ryan By Design we don’t make mattresses for anyone else.  We don’t sell our mattresses in retailers or under other labels you can only buy them from us.  Why not get in touch to have a chat about our range?