Sale must end today

You know it goes on. You know these ‘sales‘ happen every Bank Holiday and more often than not, any day you just happen to be looking for a mattress! This article will walk you through some the techniques and sneaky tactics used in sales to make you part with your cash as quickly as possible with the aim of helping you avoid them.

Sale must end today

What you don’t know is if the ‘was‘ price has any bearing on the ‘now‘ price.

Trading Standards rules on ‘sales’ are vigorously enforced. With that in mind, it can rightly be assumed that items with a ‘was’ and ‘now’ price can only be right – after all, these are usually big companies who do not want to fall foul of the law – so it must be true!

Note: I make no claim that I am an expert on Consumer Law. I can only state on practices that I know to happen. If you can clarify or confirm or even disagree what follows, then please do so using the comments section below.

Half Price Sales!

You see a mattress advertised was £500 now £250. How can you tell for sure if this is correct? Firstly, it will be correct but the ‘was’ price could have been any price you care to think of  even, was £1,000 now £250. The ‘was’ price has absolutely no bearing on the supposed worth of the mattress.

I heard a story of a manufacturer who makes beds for a retail bed chain. One bed in question was produced specifically for an upcoming sale. While the order was being manufactured, a few of these beds were displayed in stores at a retail price of around £1000. At sale time, it was advertised at half price was £1000 now £500.

The bed in question, even when sold at £500, was probably still overpriced for what it was. But the impression you would have come to in a sale was that it looks like such a bargain. If a bed or mattress is advertised at half price then logically, twice that price should be the real ‘worth’ of the item. If you had compared the specification of the bed above, to others with a value of £500 you would have easily found out that you could have got a much better specification bed for your £500.

Divans vs bedstead bases

The same is true with RRP (Recommended retail price) or SRP (Suggested retail price). These terms mean diddly squat. Manufacturers have no legal say on how much a retailer should sell their products for they can, of course, refuse to supply retailers who don’t toe the line on the retail price of their products!

On Silentnight’s website, they advertise some models from their core range. One, for example, is the ‘Radiance’ (Miracoil 3 / memory foam) Silentnight gives this model (Single) a guide price of £419. And yet, as far as I can see online, no one sells it at this price. The lowest price I have found is £279 but tagged with RRP £419. Save £140. In this case, Silent night gives a disclaimer on their site (11/2/10) with regards to the price to say that ” *These indicative prices reflect those offered by retailers as at October 2009.  However, you may pay more or less than this.”

So what does this sale price tell you?

Silentnight has placed an indicative ‘value’ of £419  for this particular single mattress. They give their selected retailers a choice of selling it for more or less than this. With the above (true) example, you have found it for £279. Have you actually saved £140? or have you paid £279 the actual  ‘worth‘ of the mattress? Only by comparing it to other ‘like for like’ models will you  know the real answer and find the actual worth.

Origins Pocket 1500

When doing price comparisons, even in the store, always price up the mattress only, and the (no storage) base separately. You will then get a truer price of the supposed mattress quality. You will soon come to see that either the mattress is overpriced with an equally overpriced base or there will be no option to buy the mattress separately (see below).

Example: (Argos May /2010) Silentnight Sherwood Memory (Kingsize)

  • Mattress Only: £779.99
  • Base and mattress: £1229.99
    Incidentally, another little thing to keep an eye on is the way the stuff is priced. How many of you do I wonder have already worked out that the  no storage base above has a massive cost of £450.00? The nines are there not to add less than a quid on the price of a £800 mattress, but just a guess to deter you making a quick mental calculation. If it was rounded up to:
  • Mattress only: £780.00
  • Base and mattress £1230.00
    It is a lot easier to calculate and to work out how much you are being asked to pay for the (overpriced) base.

Update 1: (May) This is absolutely scandalous! Have a look at the base. For starters, the castors are what you would expect to find on a basic divan set, not one that you are being asked to pay £450 for. My betting is on the fact that sooner, rather than later this will be on offer for half price. I shall keep my eye on this model and if I am right (or wrong) I will post the result here.

Update 2: (End May) What did I tell you.  The Silentnight Sherwood no storage Divan is now half price at £614.99 (was: £1229.99).  The mattress has also been ‘reduced’ to half price to £389.99 (was: £779.99).

Update 3. (End Aug) The link above does not work anymore and as far as I can see the Sherwood model has been removed from the listing.

Bensons for Beds is another prime of example. They sell the Silentnight Miracoil Zone 5 double mattress for £425.52 but after the ‘Sale’, it will be £999.99 (price checked 11/Feb/ 2010).

Now there is no other retailer that sells this model it is exclusive to Bensons for Beds, so how can it be valued at £999.99? Either Bensons for Beds normally has an incredibly high markup or Silentnight is selling Bensons for Beds an incredibly expensive mattress. Incidentally, when I did my price checks in January 2010 the Sale was still going on still with the claim “After Sale Price – £999.99”
Spunbond XR
Update: The £425.52  ‘sale’ price has been increased to £499.99  with the ‘was’ price still at £999.99
Checked – (Feb 2010) (March 2010) (April 2010) (May 2010) (June 2010) (July 2010) (Aug 2010) (Sep 2010) (Oct 2010) (Nov 2010)
(Dec 2010 – Update: Price increased to £539.99 – after sale price £1079.99)
(Jan 2011 – Update: Now VAT Free! at £449.99 – sale price £539.99
(Feb 2011 – sale price £539.99 – after sale price: £1079.99)
(Mar 2011 – sale price £539.99 – after sale price: £1079.99 – now 20% off sale price)
We have now monitored this one particular item for well over a year – so how long is this ‘sale’ going on for? and when exactly was the ‘was £1079.99′ price ever implemented?’  Definitely not in the last 12 months!!
mattress retailer

Confused by choice and price fluctuations

Update: [April 2011] The Silentnight Miracoil Zone 5 is no longer on Bensons for Beds site. Seems to have been exchanged for Silentnight Zone 4 with a sale price of £469.99 and a was price of £939.99
Update: [August 2011] The Miracoil Zone 4 is still in the ‘sale’ for £469.99 and a ‘was’ price of £939.99.
The point of this small example is that there is no such thing as a genuine half price mattress sale. If there were, it would mean that the retailer would be selling a mattress at half the ‘worth’ price.
This was a difficult topic to write openly about. Obviously, I had to resource my limited comments with due diligence. If anyone has any objections or criticism to my post  then  please publicly place them below. All other comments are very welcome.
White cashmere
Update: It was interesting to note that Which? did a more intensive probe over seven months culminating in July 2010. They analysed 12,793 on-line prices for 330 sofas and beds and concluded that ‘offers’ from seven out of eight major  stores they tracked- could mislead customers. The seven shops they refer to and monitored were: Bensons for Beds / DFS / Dreams / Furniture Village / Harveys / SCS / Sleepmasters.
The remaining store they tracked and found to buck this trend was Bed Shed, with sales typically lasting four weeks out of the thirty-two weeks monitoring period.

The examples they give showed that

Bensons for Beds: Fiji Deluxe Bed was on sale for seven months which during that time it was never sold at either £599.99 or £699.99 the quoted higher price.There was also an ‘Extra Discount Price’ on The Ashleigh Divan at £399.00 despite this being the Original Sale Price. They report that Bensons for Beds used this ‘Extra Discount’ price for eleven weeks after Christmas before the same price simply became a ‘sale’ again.
Sleepmasters: Opulence Double Divan was on ‘Sale’ for either £989.99 or £1099.95 over the same period of time but never for the higher price of £2199.95.

Why doesn’t John Ryan Have Sales?

The last twenty years or so have seen how the ‘sales’ tag sparks interest in consumers looking for a bargain or deal. We have a very detailed article here on just why we won’t follow the same sales tactics as the big retailers do.  We don’t find them fair or in your best interests as the consumer.


If something sounds too good to be true it usually is.  Take care can caution if you’re making decisions that have an RRP or sale price as part of that decision making.  You would be better using our mattress comparison tools, GSM and guidance articles to find a suitable mattress within a given budget point rather than simply being led by what may feel like ‘a bargain’. Our small expert friendly team are on hand to help you navigate this murky world and can be reached on 0161 437 4419.


View Comments
  • cautus says:

    A fine article, John, and a conundrum which the public are faced with, almost daily, with ‘all that’ hard earned cash burning a hole their pockets.

    ‘It is a verifiable fact’ that people, generally, do not want to believe they’ve been ripped off after having bought something which first appeared to be a ‘too good to be true’ bargain, offered in a ‘Sale’. No business ever stayed in business by selling at a loss… and ‘loss leaders’ don’t apply here, and neither does ‘something for nothing’.

    Here are some good pointers [Extract] taken from Trading Standards’ tips, entitled, ‘BEWARE OF BOGUS BARGAINS’.
    For those who do ‘watch’ specific products you have an interest in, pay particular attention to point 4… the ‘disclaimer’ and the ’28 days’.



    Some seasonal advice for sales shoppers – beware of bogus bargains.

    Be a sales sleuth to sniff out the real reductions!

    Good sales shopping advice to remember is:

    1. Shop around and compare prices to ensure price reductions are genuine: It is all too easy to fall for apparently brilliant bargains at this time of year – but shoppers should try their best to make sure that their bargains are everything they seem. Don’t be afraid to ask questions before parting with cash or signing up to buy goods. It is essential that shoppers take common sense precautions so they get bargain benefits not bogus bargains.

    2. Be alert to sales gimmicks: In general, there should be an indication of the higher pre-sale price as well as the sale price but shoppers should look at the asking price and consider carefully if it offers them value for money. They should question all price claims and not be taken in by virtually meaningless terms like ‘special purchase’ or ‘bargain offer’ – and remember to call trading standards if they spot a so-called reduction which isn’t.

    3. Always read the small print on sales offers: Look out for any conditions of sale prices to ensure that you do not part with more money that you originally thought. Some offers may require customers to buy a certain number of items before a reduction is given, or in the case of holidays, book for a minimum number of people.

    4. Look out for in store notices disclaiming or explaining price claims : Pre-sale prices should be the last price at which goods were offered – and the goods should have been at that price for 28 consecutive days in the previous six months. Shops can however use disclaimers to get around the law, such as “higher price charged from 1st to 7th April 2001” or “higher price charged in our Oxford Street store”.

    5. If you have any problems with any sale goods that you buy don’t worry, you have exactly the same rights when buying sale goods as you do when buying full price goods.

    Above all, remember to look at the price, not the reduction.

    It is impossible for trading standards officers to keep a check on retail prices so one of the best ways of detecting offences is through shoppers who have been eyeing up an item since before Christmas and notice if the sale price isn’t a genuine reduction. If so, then [contact your local ‘Trading Standards’.”

    If you are drawn to the price the item is ‘reduced’ from, you must ask yourself a few questions…
    … Was the item ever worth that original price?

    And given those stores want you to believe they really are reducing the price to its current price…
    … Is the items’ price it has been reduced to, a fair, true and representative worth of the item at that price? Fundamentally, is it worth it, to you?
    Remember though, if you do buy ‘cheap’, be prepared to buy twice.
    And finally; “Wise men don’t need advice, fools won’t take it” BF

    Hi Cautus, Excellent comment. Earlier this year (2010) Which? Magazine published the results of a massive project they undertook monitoring over 12000 online prices over a seven month period on sofas and beds from just eight major retailers. They found that many of these prices were offered at the sale price for far longer than the non sale prices.

    Let’s not forget it was back in 2005 that the Code of Practice for traders on price indications was updated with the expectations that sale prices and discounts would be more ‘controlled’. However, as my BFB example above showing a whole twelve month sale on one particular item is so unbelievably flagrant of the ethics of the code it makes you wonder just exactly what can be done short of legislation to ensure a Sale price is a ‘genuine’ sale price. John.

  • cautus says:

    “… short of legislation”, huh? It’s not ‘just’ the ‘bed’ industry, John.

    A level playing field is what is needed in the industry [all industries] for ALL players, starting with the manufacturers taking ‘responsible’ responsibility, but that’s an ideology for pollyanna’s; Unfortunately ‘power’ will see to it that doesn’t happen.

    Applying a different slant, perhaps Henry Ford had it right to protect consumers when he said… “Any customer can have a car painted any colour that he wants so long as it is black”.

    Let’s not forget though, that manufacturers will continue to produce everything and anything for as long as we, the consumer, continues to buy it… so it is perhaps, that the consumer is the catalyst to the laissez-faire attitude in today’s society.

    … And, around and around we go again.

    I’ve had Vi-Spring and Hypnos high ends in the past, and now I thrive on a no frills ‘top quality’ latex mattress – it works for me, but the pillow has got to be one of /the/ single most important components in the mechanics of all things sleep.

    On a final note, it has to be said, as it will have countless times before, it is the likes of you, John and Ryan who bring credibility back into the picture of buying from a trusted source; even though I haven’t bought from you, I know I could trust doing business with you, because I trust my own judgement, and my ‘nose’. Logic dictates that. Your web site is a credit to you both, as it extends something the big guns will never have, and that’s an affinity with its customers!

    Take care John – All the best.


  • Canny shopper says:

    I tried to negotiate the price of a Harrison bed from my local supplier and was told these beds are in such demand that you cannot find them anywhere for less money and they never appear in sales. so we agreed the price, I left a small deposit and awaited the 3 to 5 week delivery. Within 2 weeks the post Christmas sales had started and I went looking for Harrison beds at discount prices. Most of the major stores don’t carry them, one store told me the reason was that Harrison would not allow them to sell at the lower price which they wanted to sell. We did find one local-ish store chain that sold Harrison and had some at supposedly discounted prices – one of which they claimed was made specially for them. I went to the store where I had placed my order and told them that I had found the same article available locally at a discount that was worth sacrificing my deposit for and was pleasantly surprised to be instantly offered a price match which resulted in 250.00 reduction in cost. When I told them who the retailer was the said “hoe come we don’t know about this? they are in the same buying group as us and shouldn’t lower the price without informing us”. I thought “price fixing” is illegal in UK !! Still, I’ve demonstrated that it is possible to circumvent the price fixing practices.
    Hi CS, thanks for taking the time to comment on your purchase. An instant reduction of £250 does make you wonder how high the mark-up really is on these products. John.

  • adrian L says:

    Thank you for doing this little bit of field research.

    We went to a few mattress stores this July (2011) and were quite taken by a Carpetright mattress called Icon 1200 which was on sale for just under £500.

    After our holiday we wanted to buy it, only to see that it is now on sale for £1199 on the website — interestingly, a higher spec mattress in the same series Icon 2000 is on for only £639.20 — at a big “discount”

    — at least the site
    (accessed 22 Aug 2011) says ;

    Our List Price*: £1,599.00
    * applied from 04/05/2011 to 31/05/2011 Was £799.00 – Now £639.20 —

    shows you what they did: 4 weeks at an inflated price, and then months and months of claiming “SALE”.
    It’s scandalous —

    Hi Adrian. Thank you so much for verifying this. As you so rightly say – it is is scandalous.

    The sad thing is, is that many people are taken in by it. The same is true with sofas and other large ticket items where the consumer has no idea of actual worth because they are items that are purchased once in a blue moon. Unlike grocery shopping for example, we are well aware of the general price of coffee, milk etc and so this price reducing tactic does not have the same effect.

    Incidentally, I believe the Icon range from Carpetright is made by Breasley – very ‘similar’ if not ‘same’ bar fabric pattern to Breasley’s Salus range.

    Thanks again Adrian for taking the time to comment. very much appreciated. John and Ryan.

  • Rad says:

    i remember 15 years ago i was living in greece, and wanted to buy a pair of jeans…too expensive though and my big brother told me to wait till christmas sale.
    i did and to my ammazement on sale the price went up by 20 percent and it was marked as 50 percent discount!!
    i never ever trusted a ”sale” since then and thanks to internet , would never buy anything unless i read quite a bit and compare around

  • Richard says:

    There’s no such thing as a sale. I work in retail selling carpets and flooring, the prices they’ve dropped from aren’t what they’re worth. The only true discount you may get is the extra 10% or 20% but they’ll make it up elsewhere.

    This annoys me no end prior to working for a larger name I was a small independant but due to an accident could no longer fit the floors, and sub-contracting cost me a lot of money. But customers even though they could see the same carpet cheaper in my store would go to the larger stores because they had a “sale” on. Oh yeah great advice mate been reading most of the pages and am well impressed.

    Hi Richard. So glad this topic has been vindicated by someone in the trade. A research paper this week from Price Waterhouse Coopers has shown that in the last week of June (2012) 73% of stores were advertising Special Offers. This was up from 40% three years ago. Like you point out some Sale prices are pretty worthless and it amazes me that some people still fall for it. Thanks for adding your comment. John and Ryan.

  • Jen says:

    In the process of buying my first house and thought that Jan sales would be a good time to start buying beds/mattresses/furniture while the sales were still on. I weigh 60kg.

    A friend recommended Dreams so I went to the local branch 2 days ago just to have a look. I tried lying on several mattresses and found the Slumberland Whitby king sized to be quite comfortable- 1200 pocket sprung, with a layer of memory foam on top, no turn, comfort level – firm. When I tried to leave the store saying that I would think about it, the salesperson became quite pushy. He offered me a discounted price of £700 ( £90 off the advèrtised sale price of £799 with an apparently original price of £1800) for the Whitby mattress and said I would be mad to leave as the sales would end soon and that he could not offer me the discretionary discount if i came back another day.

    I then ended signing for 2 beds, 2 mattresses – the king sized Whitby, as well as their entry level double-sized pocket sprung- the Poppy (£270) for the spare room.

    Decided that it had been impulsive buy as soon as I got home, as theirs were the first shop i had visited, sent them an email within 9 hours of the purchase( as I have to cancel within 24 hours to get a full refund) and returned to the store as well to confirm this verbally. Was told that I would have to phone customer services on an 0844 number, at my own expense to cancel. Left grumpily.

    Customer services eventually rang the same day in response to my cancellation email, then offered to take another £75 off the purchase if I kept the order. They also threw in free assembly of the beds.

    I can’t decide if I should persist with cancelling the order or keep it. what do you think those mattresses should be retailing for?

    I am also rather concerned about rumours that they might be going into administration

    Hi Jen. Cancel immediately. You are rushing into this and your money can be spent more wisely. What really pi***s me off is that The Whitby (£799. Kingsize: January 2013) description does not even tell you the depth of the memory foam contained – just the scandalous hyperbole of “Key filling of memory foam with pressure relieving qualities”. If you do not know where your money is going then you obviously have no way of being able to tell if you can get better – and I can assure you, you can.

    I don’t think Dreams are going into admistration, but has been put up for sale. I think the deadline date is 8th February. [Read the news item here].

    Keep in touch Jen and let me know how this pans out. Do not be fobbed off about cancellation. If you experience any difficulty phone your local trading standards for advice. John and Ryan.

  • Comment Submitted Via Email says:

    I was wondering if you could recommend a mattress for me. I suffer with quite bad back pain (I’m currently going through tests where they’re trying to diagnose whether or not I have Ankylosing Spondylitis – which is a form of arthritis of the spine). I weigh around 16 stone and am around 6ft in height.

    I’ve been to lay on a couple of different mattresses today but to be honest I didn’t really trust the store and the sales people there (Bensons Beds and Carpet Right). The beds I found the most comfortable for the few minutes I laid there were the following:

    I know they’re all pretty different in terms of price, however they all felt similar for the time span I spent on them.

    After reading your advice to other people on your websites, I’d much rather hear from you which you’d recommend for me. I’d be looking for a double mattress (I’m not fussed if it comes with a frame or not as my existing bed is only 18 months old but the mattress is a really cheap silent night one from Argos). Also, if you could provide options at different price levels that would be useful, as it’s for me and my partner we could pay around £600 lump sum or pay monthly providing it’s interest free etc if spending more would be beneficial.

    Sorry for the really long email, and I look forward to your response.



    Thanks for your email it looks like you’ve done your research so far in what you’ve found comfortable, which is half the battle. Sorry to hear your having issues with back pain. Memory, hybrid and latex foam beds are ideal for pressure reliving and enabling sleepers with discomfort to remove pressure from sore points. Memory is your entry level, moving to hybrid and then Latex as the creme de la creme of foams.

    Icon 1200 – This description gives you the very basics, 1200 springs, but not what shape of gauge the springs are. For example our pocketsprung mattresses use medium gauge barrel springs. We are looking at utilising some of our firmer springs to create a firm pocket sprung hybrid bed but there is a difficulty in trying to create something firm and pressure relieving, which is why the very firm mattresses with memory foam confuse us slightly. If you want a really firm bed you’re better going for a pocket sprung mattress the benefit of foams is their ability to mould so a super firm foam is counter productive, in our opinion! If you liked this beds then a far better option would be a latex pocket sprung bed, giving firm but comfort at the same time. Our fusion zero is a firm but forgiving pocket sprung mattress that far surpasses the icon 1200. Latex is breathable and incredibly durable, it is however over your budget.

    Ortho Solution – Reading the description Ross is really doesn’t tell you anything, other than its a medium firm mattress. This will be based on the spring unit used rather than the foam. Again there is no depth or density to the foams specification but what I would assume is that from this price there is one layer of foam, reading the one star review below may allude to the fact the memory foam is a low density soft foam. I also can’t find any depths or heights for this mattress.

    Tempur Sensation – This is a good quality mattress, we have many customers who comment on the springiness of the Tempur Sensation and how they prefer it to the firm original Tempur. The big issue here for most is the price, its in the top price bracket for retail beds. If you liked the sensation which is a medium firm mattress we have our hybrid 5 which is our equivalent in terms of comfort. Our hybrid 5 is a slightly deeper mattress and comes with a removable topper.

    I wouldn’t go any lower than a medium or firm mattress Ross due to your height and weight, that is unless you really like a soft bed which from your tested beds I’m assuming not. Whilst you can probably get a firm bed without memory foam that’s cheaper than the Tempur and our models I would advise that with foam you really do get what you pay for, cheaper imported foams tend to fail and sag very quickly.

    Our Hybrid 5 is £700 for a double, delivered and the Fusion zero £750. It all depends on if you prefer the solid foam bed or the pocket sprung method.

    We don’t offer interest free credit or arrangements Ross, for the simple reason that everyone ends up paying for them. To offer them would mean we have to increase our costs to cover the risk and we don’t agree with penalising everyone by our finance arrangement, as I’m sure you can understand. We do sometimes have returns Ross that we can sell at a discount and without the 30 day love it or return it guarantee. This entirely depends on what we may have in stock and these beds are graded recovered and priced accordingly. Usually they have been tried for say a week before a customer returns them due to the tension not being quite what they wanted. If you get in touch directly we can discuss any potential options around this.

    All the best – Lee

  • Phoebe says:

    Hello John and Ryan,

    My husband, Andrew and I have just came back from Harrods – trying out the Sovoir mattresses. They are all comfortable when we tried them (we tried no. 1/2/4), but we cannot feel the difference much. Though, I know one thing for sure, I lobe their horse hail mattress topper.

    On the way home we are discussing whether a mattress worths £17,000?

    We found your website when ‘Goggle-ing’ mattresses. You products sound really good and your website is so informative. We would be grateful if you could give us some advise.

    We are currently sleeping on Sleepeeze Washington 2000 orthopaedic mattress (firmness no. 1). We both like this mattress and have no problem with it except it is only a king size and we want a bigger mattress.

    We are looking for ‘zip and link’. I have been woken up by Andrew in the middle of the night. He is a light sleeper and moves quite a lot during the night. We think the zip and link may reduce the ripples/movements.

    Do you have a product which is similar to Sovoir No.2? Or no. 4, as we can’t tell the difference and We think we may settle on no. 4.

    Do you have a mattress topper which is similar to Sovoir’s horse hair topper?

    Many thanks for your help.

    Kind regards,

    Hi Phoebe, Thanks for getting in touch. Apologies for the delay we’ve been incredibly busy and I wanted to take the time to reply properly.

    You’ve been looking at the top dog, creme de la creme of finest mattress materials, manufacture methods and crafting. Savoir mattresses can be seen as the pinnacle of mattress manufacture and their products truly crafted. They are in part a business which we strive to match in terms of quality, crafting, ethics and high end mattresses. The big difference between us is that for Savoir the sky is the limit in terms of the materials and customers. They are niche, bespoke and are for the discerning customer who has £17,000 to spend on a mattress. We on the other hand take the best materials, crafting techniques and designs but at a more wide reaching price point for people that maybe have £2-£3000 at the top of their budget.

    Trying to compare us or our product line is impossible and would be completely misleading to you (and Savoir) should we attempt to do so. We don’t have a direct comparison as we use Vi-spring as our nearest comparator. Savoir are exclusive and as we said the ultimate British manufacturer, but we also believe that for our price point our mattresses simply can’t be beaten in terms of quality and budget from any manufacturer.

    We don’t offer or craft horse hair toppers Phoebe but have a range of high quality latex toppers in our John Ryan Contemporary division. Toppers are something we are working on, but as always will only release new products when they have gone through extensive testing and we have sourced the highest quality UK based components where possible.

    If you would like to discuss our range and which maybe suitable for you, then please call us directly to have a chat. This may help you make a more informed decision about what kind of mattress you’re looking for. Many thanks for your inquiry and we hope it helps answer your questions! – Lee

  • Yasmin says:


    I would appreciate your advice. I have a very small budget of £250 and need a double mattress just for myself. I am 5ft3 and weigh 7st. What is the best option for me currently on the market?

    I love your site by the way, really refreshing to have such honest information. Thank you in advance.

    Hi Yasmin, Unfortunately, we cannot make any recommendations from the market, because manufacturers of mattresses in your budget range do not specify construction methods or the levels of upholstery. The old maxim “you get what you pay for” applies and you are unlikely to get a quality mattress that will last for your budget. I am sorry we cannot be more helpful, regards Mike.

  • Cathy says:

    I would like to get a kingsize width zip and link which is only the same length as a standard double. Does such a thing exist? Thanks Cathy

    Hi Cathy, I am afraid not, what you require would be a bespoke size and therefore the supply is limited. The difference in length is 3 inches or 7.5 cm and it may be prudent to take the longer length rather than pay the premium for the bespoke size. If you wish to discuss further, please call our office. Kind regards Mike

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